Content Marketing vs. Blogging: What You Need to Know

When it comes to the Internet, blogging and content marketing have often been conflated with each other. After all, to the untrained eye, they might be one and the same: written content for websites. In a sense, this is true – both blogging and content marketing does make written content for websites. However, content marketing … Read more

A Beginner’s Guide to Cornerstone Content

By definition, the word cornerstone means “an important quality or feature on which a particular thing depends on or is based” or “a stone that forms the base of a building, joining two walls”. Cornerstone content means the same thing – it is the core to which succeeding work will depend on. It is a … Read more