Marketing your construction business isn’t like it used to be. There’s a little more to it than listing your company in the local Yellow Pages, giving out business cards, and waiting for your phone to ring.
Think about it: when someone needs to hire a contractor, they do what they do when they need to look up anything else — they go online and use a search engine. If your construction company doesn’t show up in the search results, you’re not getting called.
To avoid getting skipped over, you need to make sure your business is near the top of the search results. This is why great copywriting is the key to standing out online. Not only can copywriting help you get on the first page of search results, but it can also help your business look as professional, reliable, and trustworthy as it truly is.
In this blog post, we talk about how copywriting can help you stand out in the construction industry.
Why Your Construction Business Needs Copywriting Services
If you’re a construction company, remodeler, custom home builder, renovator, or contractor, you might find yourself wondering “How do I get a steady stream of serious customers who are ready to build?”
You’re not alone — keeping a steady stream of qualified leads coming in is challenging for many construction industry leaders. Ask yourself if you’ve faced any of these challenges:
- Is it difficult to find good clients that can help grow your renovation or construction business?
- Are you tired of spending your hard-earned money on ads only to be disappointed by small returns?
- Is it hard for you to use the right words when conveying the capabilities of your construction business to others?
- Are you too busy with your remodeling and construction work that you can’t spend time working on sales and marketing?
- Do you see that your competition is gaining more clients and projects than your business and you aren’t sure why?
If you find you answered yes to any of these questions, you should consider hiring a copywriter who is knowledgeable about the construction industry. A good copywriter can help you get a leg up on your marketing, advertising, and promotional efforts by clearing up your messaging and helping you find the right words to resonate with potential clients.
Still not convinced? Keep reading to find out how copywriting and construction can work hand-in-hand.
How Copywriting Can Help Your Construction Company Stand Out
There are so many ways copywriting can help your construction company get ahead of the competition. Here are some of the most important ways.
Increase Your Website Traffic
When it comes to getting visitors to your website, the name of the game is search engine optimization (SEO). To excel in this area of marketing and improve your ranking in search results, it’s important to have content on your website and regularly update it.
Especially if you’re a small construction business, it’s important to rank well in search engine results — remember, people search for everything online. If you’re a roofing contractor and someone types “roof repair near me,” your website should be up at the top of the search results page.
SEO-focused copywriting can help your construction services climb the ranks in search engine results. The right copywriting service will create optimized content by using relevant keywords, highlighting your services, and articulating why you are the best solution for your customer’s problems.
Establish Yourself as an Expert
Thousands of small businesses struggle to establish their brands, simply because they don’t know how to explain their knowledge to other people.
When you’re looking for a supplier, what’s the first thing you check?
You look at their website to see if the information there will be helpful to you and if they can do what you need. If their website showcases their expertise, you will likely feel confident about purchasing your supplies from them.
Having helpful, informative content is extremely important — without it, you can have high site traffic but still be disappointed in your conversion rates. Working with a copywriter can help share your knowledge in an engaging and creative way, leading to more traction for your business.
Create Buzz for Your Projects
It doesn’t matter how big or small your business is — a team of copywriting experts can easily provide you with tailor-made content that you can quickly publish to your website. If you’re not confident in your writing abilities or don’t have the time to craft high-quality content, a copywriter can effectively communicate your company’s services, the capability of your team, the kind of projects you can undertake, and more.
For some, construction services may not be the most exciting thing to read about and research but a copywriting company can create convincing and compelling copy that will attract leads.
You can get people more interested in what you do by telling compelling stories about your projects. These stories can help potential clients understand what kind of work you do and what kind of services you offer, while showing them that other people have hired you already, so they should, too.
Showcases Your Specialties
When copywriters create content that’s tailored specifically to your needs, it can help shine a spotlight on the things you do best — and the types of projects you want to spend your time doing.
Whether you pour concrete, build solar panels, or provide custom homes, you will find that delivering content about your area of expertise will be useful to your visitors.
Everyone loves added value, so if you can provide your customers with details about the door you just installed or teach your employees something new through your website, they’ll be happier that they work with you.
Outshine Your Competition
Content planning is where most construction companies are lacking — many of them still don’t have a clear blog when people visit their websites. A well-structured website will highlight what your company is capable of, the services you offer, and how you provide solutions to your clients’ problems.
Being upfront and transparent with your audience about your business not only sets you apart from other companies in the industry but also helps build trust. The best way to do this is by creating informative, insightful, and honest content that your customers will love to read.
While you might be more devoted to creating and building actual structures instead of using your time for blogging, there’s no reason why you should miss out on this opportunity. This is where hiring copywriting services can help you. A good copywriter can use words to change the way people look at your business and industry.
With Panda Copy, Construction and Copywriting Goes Hand-in-Hand
Panda Copy understands that your hands are made for building — and just because you’re knowledgeable in your craft doesn’t necessarily mean you can write about it. Just like you tell your clients to leave things to professional builders, it’s often a good call to leave writing to professional writers.
If you’re unsure of how to write content about your construction services or are struggling to attract more visitors to your website, leave it to Panda Copy. By working with this team of skilled and dedicated writers, you’ll save time and resources while getting accurate and engaging content that will help you reach your goals.
This one-stop-shop can provide you with all the different services you need, including:
- Website copy
- Social media posts
Panda Copy offers all these services and more for a monthly flat rate. You can get unlimited copywriting for your specific needs, delivered straight to your inbox without having to do any of the legwork yourself.
Here’s a quick step-by-step of how you can get amazing copy from Panda Copy:
- Sign up for a trial of their service.
- Create some project requests from the user-friendly dashboard.
- As long as all the required details are in your request, the Panda Copy writers and editors will get to work creating the first project in your queue. You will get an email notification once it is complete.
- The Panda Copy team will get started on your next project while you review the project and request any changes at no additional cost.
It’s that easy! Don’t waste your time trying to find a reliable freelancer with fair pricing or hiring someone you know who sort of knows what to do.
Panda Copy can provide you with a solution for all your needs, delivering consistently excellent content for an easy flat rate. Get polished, ready-to-publish content for as low as $49 today with Panda Copy.