When people think of agriculture, they think of farmland. Sprawling fields and picturesque barns with grain silos. Pastures dotted with livestock. Big tractors and farming equipment. Maybe even a cowboy or two. What doesn’t come to mind is marketing and all the things that go with it, like copywriting.
Working in agriculture is often part of your lifestyle — you can’t exactly start a farm on a quarter of an acre in a busy city or suburb. The farther you are from a city, the harder it is to get noticed, though. So how do you get your livelihood in front of your customers?
Simple. Take a long hard look at your marketing strategy and get some great copy to tell your story and catch people’s interest.
No matter what your business sells — crops, livestock, machinery, or processed products — copywriting can help you make more sales and gain more customers.
Keep reading to learn how copywriting can help you promote your agriculture business and how you can get great copy without having to be a great writer.
Why Your Agriculture Business Needs Copywriting
When you think about the writing you use to market your business, you need to think about it as storytelling rather than just writing. Good marketing uses words to capture attention, to frame things in a way that helps you, and most importantly, to connect with your customers.
Copywriting isn’t just words when it’s done right — it’s how you tell the story of who you are and what you’re trying to do. Here’s a quick look at how you can use good copywriting to promote your agriculture business.
Increase Visibility on Social Networks
What grabs your attention on social media the best? If you’re like most people, it’s the type of post that tells a short story or posts that are part of an ongoing story about what someone is doing. People love stories and an important element of any story is the words used to tell it.
When you use your words to create compelling stories that are just long enough to be interesting and impactful but just short enough to stay interesting, you win big on social media. People engage with this type of content, which means the algorithms behind social media platforms push your post in front of more people.
If you see that a post is doing really well organically, you can boost it so it’s seen by specific audiences — like the people you’re trying to sell to. Great copywriting can help you create an entire series of posts that help keep your engagement levels high, making sure your content is staying front and center for as many people as possible.
Create Effective and Persuasive Landing Pages
Let’s say you’ve written some successful content and people are loving your posts. They want to know more, so they visit your website.
When they get to your website, you need to make sure they can find what they need quickly. A great way to do that is to create landing pages for specific types of social media content.
If you offer farm tours and have a post featuring that service, create a landing page that provides all the information someone may be interested in knowing about your tours. You can include the hours and days you offer this, any costs associated, directions, and a sign-up form or button.
Structure your copy on your landing pages to work like a salesperson. Greet the website visitor and walk them through anything you would tell someone if you were talking to them in person. Organize the text using headings to break up blocks of text and guide the reader down the page toward whatever action you want them to take — order now, book here, etc.
Remember, your website is like a 24/7 sales representative, so make sure it has the words and information it needs to do the job well.
Promote Your Products and Services
People read your landing page and loved it. They want to know more about your business and any other services you can offer them. Lay out the rest of your website with your customers in mind and write with the mindset of helping people see how your business can benefit them.
If you sell products, focus on the way these products make a customer’s life better or easier. Good copywriting doesn’t just describe something, it tells you why you care about it at all.
Maybe you sell agricultural fencing and someone is shopping for a new fence to keep their goats in. Goats are notorious for getting out, so write about how your fences can keep goats in. Instead of describing the fence as, “six feet tall,” you could write “tall enough to stop jumpers in their tracks.”
How a Copywriting Service Can Help Your Agriculture Business
The business of agriculture is hard work often demanding long hours spent outside. Many businesses in this industry skimp on copywriting and marketing because they simply don’t have the bandwidth for it.
Luckily, you can hire someone else to handle this for you. By handing off copywriting to someone else, you can stay focused on the parts of your business that desperately need your attention.
Whether your business is in farming, horticulture, or aquaponics, a good copywriter can help you produce marketing materials, advertising copy, product copy, whitepapers, social media content, blogs, and more.
Top Copy for Your Agriculture Business
Jump back to the previous section about the ways copywriting can benefit your business. Writing that kind of copy is more challenging than most people think.
Using words to tell stories and compel people toward action is a skillset all in itself and it takes time to cultivate. You can get on the fast track to excellent copy by hiring a service to write it for you.
A copywriting service can pair you with a team of writers and editors to craft curated content specifically for your business without you needing to spend time becoming an expert and honing the craft yourself.
No Flakey Freelancers
Many people think an easy way to get copywriting, design work, or other creative tasks completed is to hire a freelancer. Freelancers aren’t all bad, but hiring a freelancer can be a gamble.
A quick Google search will reveal countless freelancer horror stories about people getting ghosted, price gouged, having the end product held hostage, having work they paid for resold to someone else, and so many other unfortunate situations.
Working with a copywriting service gives you a layer of protection. Established services will have clear terms of service and customer service or account representatives you can talk to whenever you have questions. These services also typically employ many writers and editors, meaning there is always someone to work on your projects and they can seamlessly pick up where the last person left off.
Possibly best of all, pricing is set clearly and likely doesn’t change from project to project, making it easy for you to factor their services into your budget.
Many Types of Content From One Place
Another advantage of working with a copywriting service is that some of them can provide any type of marketing copy you need.
You may start with just having a copywriting service create social media posts for you. Creating regular posts can be very tedious and time consuming, so outsourcing it makes sense. But you see that the copy is doing really well, and it’s driving traffic to your website, which hasn’t seen any major updates in a few years and doesn’t really match the tone of your posts.
No problem. Ask your copywriting service to create some website copy to work with the posts they’ve been creating. Now your website is just as great as your social media content.
Then you decide you want to start a blog and have an email newsletter. Without skipping a beat, a copywriting service can create copy for these uses as well, applying the same tone and voice to everything.
Relevant and Accurate Content
A common fear of outsourcing is that quality will drop or that your voice and expertise will be lost. A professional copywriting service can put this fear to bed when it comes to creating content that is true to you, your brand, and your vision.
One skill all good copywriters share is that they can accurately translate just about anything into writing that gets the job done. Copywriters are typically very curious people who love learning, so they will spend time getting to know your business and your customers so they can write not only to represent you well, but also to connect with the people reading your content.
The more you work with a copywriter or a team of copywriters, the better they will know you and your business. The better they know you, the better they can write about you. You can feed them stories to incorporate and a plan for future content so they know what to touch on and how to weave it all together to create content that works together seamlessly.
Promote Your Agribusiness With the Help of Panda Copy
If you’re thinking that the services described above are too good to be true, think again. Since 2020, hundreds of businesses have made copywriting a breeze with Panda Copy.
Panda Copy is a subscription copywriting service that employs a team of writers, editors, and project managers to get you all the copy you need for one flat monthly rate. Unlimited requests, unlimited revisions, no sourcing, no haggling, no hassle.
This one-stop-shop can provide you with all the services you need, including:
- Social media posts
- Blog posts
- Landing pages
- Website content
- Email campaigns
- And more
If you’re looking to test the waters before jumping in with two feet, Panda Copy offers a trial week to help you decide if the service is right for you.
Here’s a quick step-by-step on how you can get started with Panda Copy:
- Visit www.pandacopy.com, select a plan size, and complete the sign up form.
- Create your first project requests from your user-friendly dashboard. A project manager will reach out to you with any questions.
- The Panda Copy team gets to work on your first request. When it’s ready, you will get an email notification and the team will start on the next project in your queue.
- Once you receive your copy, take some time to review it and send in any feedback or revision requests while the team works on your next project.
Panda Copy can provide you with a solution for all your needs, delivering consistent, high-quality content for a fraction of the cost of doing it yourself or working with a freelancer.
Make copywriting easy and get polished, ready-to-publish content for as low as $49 today with Panda Copy.