Are you an e-commerce business owner tired of lagging sales and sick of abandoned carts? Have you tried one sales solution after another but are not seeing results?
You’re not the only one — e-commerce is bigger than ever and the competition has never been more cutthroat.
You don’t have to lag behind everyone else, though. With the help of a copywriter, you can attract more customers to your website and increase your chances of converting them into sales.
In this blog post, we discuss how copywriting can help you promote your e-commerce business and how you can use a copywriting service to make the whole task easy.
Why You Need Copywriting for Your E-Commerce Business
While it’s true that product photos and images are vital to your online sales, you should never underestimate the power of good copywriting. Once your customers get hooked by a great image, they will be looking for more details and information. You need the right words to back up your images and guide your customers toward making a purchase.
Below are just a few ways your e-commerce business can use copywriting to improve sales.
Give a Voice to Your Brand
Think about the last time you felt really good about a purchase you made. Chances are, part of why you felt good about it is because you felt good about buying from that business. You were happy to support them through doing business with them over another company. Why did you feel good about working with them?
Unless you personally know someone at that company, it was likely their mission or messaging that made you feel good. The why and how of doing business are integral parts of your brand and copywriting is how you give your brand a voice so other people can learn about you, your products, and your services.
Developing your brand’s voice isn’t always easy. This voice needs to be consistent across all platforms and it needs to be unique to your company, just as your own voice is unique to you. Your brand’s voice and messaging need to resonate with your customers and create trust to set them at ease.
Improve Conversions and Boost Sales
Words can have a direct impact on actions. Great copywriting won’t just engage your customers but will also nudge them to take the action you want them to. When done right, website copy can serve as a powerful tool of persuasion for your brand.
In your online store, copywriting can guide customers from your landing pages to product pages, product documentation, blogs, and anything else that might help them decide to buy.
With a deep understanding of your target audience, you can pinpoint their pain points and use copywriting to position your products as the ideal solution for their problems. You can use copywriting to address:
- Any frustrations and challenges your customers have
- Any fear that may keep them from purchasing your products
- The solutions that you can provide them and how they will benefit them
Knowing what drives your customers’ decisions allows you to remove the barriers that stand between them and making a purchase.
Make a Connection
Many businesses use their brand’s messaging to create a loyal customer base. If your message is powerful and relatable, customers will buy into what you say and look to you as a trusted authority figure for your niche. A great example of this concept are brands like Apple and Nike, who use their messaging to sell the idea of a better life through buying their products — and who doesn’t want a better life?
While these are huge brands, smaller businesses can learn from their example and find ways to connect with their customers on a deeper level.
Notice how certain brands play a role in the lives of consumers — once people love the idea behind a brand, many of them will incorporate that brand into their lives or identities. This level of connection is usually called “brand loyal,” where someone will only buy your products. Copywriting can serve as a bridge that connects you to the desires and needs of real people.
Improve User Experience
User experience — or the way people feel after interacting with your website and brand — will depend on a wide range of factors such as navigation, speed, font, product organization, color scheme, and more. While consistency is one of the primary factors in providing a solid user experience, the words you use can be the thing that drives someone to buy or scares them away.
Good copywriting will thoughtfully help customers find their way around your website, learn more about your products, and feel secure and safe while interacting with your brand.
Add Power to CTAs
A call to action (CTA) is a make or break moment for a customer’s experience. If the wording isn’t clear, it won’t work. If it’s too pushy at the wrong moment, it won’t work either. Worst of all, if the customer can’t identify the CTA, they won’t be able to perform the intended action.
Great copywriting will allow you to create powerful CTAs throughout your online store that make it easy for customers to buy, sign up, learn more, get a quote, or anything else you want them to do.
How Your E-Commerce Store Can Benefit From a Copywriting Service
There’s no doubt that good copywriting can have a huge impact on the success of your e-commerce business. Developing copywriting skills or finding the time to write everything you need for your business can be a real challenge, though.
Consider outsourcing your copywriting needs to a professional service. Here are a few ways hiring a copywriting service can be a game-changer for your ecommerce business.
Access to Skilled Copywriters
A dedicated copywriting service provides access to a team of skilled and experienced copywriters who understand the intricacies of e-commerce and consumer psychology. These writers can create content that not only captivates your audience but also aligns with your brand’s values and objectives.
Consistency and Coherence
Maintaining a consistent brand voice across all communication channels is crucial for brand recognition and building trust. A copywriting service will ensure that your messaging remains coherent and on-brand, whether it’s for product descriptions, social media posts, or email campaigns.
Time and Resource Efficiency
Crafting high-quality copy can be time-consuming, especially when managing other aspects of your ecommerce business. By outsourcing your copywriting needs, you free up valuable time and resources, allowing you to focus on core business activities and growth strategies.
Adaptability to Trends and Best Practices
Copywriting trends and best practices are constantly evolving. A professional copywriting service stays up-to-date with the latest industry trends, ensuring that your content remains fresh, relevant, and effective in capturing your audience’s attention.
Promote Your E-Commerce Store With Panda Copy
Alright, so you know you need good copywriting and you know you can deeply benefit from hiring a service to write for you, but who should you hire?
Start with Panda Copy, the company that hundreds of businesses have trusted since 2020 for all their copywriting needs.
This one-stop-shop can provide you with all the different services you need, including:
- Social media posts
- Blog posts
- Landing pages
- Product descriptions
- Website content
- And more
Panda Copy offers all this for a monthly flat rate. Get unlimited copywriting requests and unlimited revisions from a team of skilled writers and editors — no hassle, no haggling, no nonsense.
Here’s a quick step-by-step guide on how you can get started with Panda Copy today:
- Go to www.pandacopy.com, select the plan that works best for your needs, and complete the prompts on the checkout page to sign up for a trial week of the service.
- Submit your first project requests from the user-friendly dashboard. A project manager will be in touch with you if there are any questions.
- The Panda Copy team will get to work researching, writing, and editing your first project. You’ll get an email notification once it’s ready and the team will start on the next project in your queue.
- Review the copy and submit any feedback or revision needs you have while the team works on your next project.
Through Panda Copy’s trial week, you can try out the service to make sure it’s a good fit before committing to a full month’s subscription. If your needs ever change, you can easily scale your plan up or down, and with no contracts, you can cancel anytime.
Panda Copy provides a solution for all your needs, delivering consistent, high-quality content for an affordable price. Get polished, ready-to-publish content for as low as $49 today with Panda Copy.