How exactly do you know when you should update your blog and what is the ideal frequency for blog posting? Here, we’ve prepared a few guidelines that you can follow, which will help you to determine how much you need to post on your blog.
1. Publishing More Content is Better Than Publishing Less
In general, the more blog posts you publish, the better. Research shows that companies who blog 3 to 5 times a month get twice the website traffic compared to those who don’t blog at all. However, this isn’t the ideal number of blog posts per month, but instead serves as proof that businesses who commit to posting regularly on their websites tend to get more out of their web traffic. Basically, it tells us that the more you post, the more exposure your blog gets, and that overtime, the results will build up more traffic, thus boosting your SEO ranking.
2. Be Consistent and Commit to a Regular Blog Schedule
Consistency plays a huge role when it comes to blogging. Publishing high-quality content on a regular basis lets your audience know when to expect new content. Setting a regular blogging schedule prompts your readers to look forward to your blog and fosters brand loyalty. It will be extremely difficult to build a readership without consistency and your efforts will be in vain.
3. Ensure Quality over Quantity
While it is true that posting more is better, it’s best to create content with a purpose, rather than making content just for the sake of it. Publishing blogs that aren’t written well or don’t reflect the integrity of your brand will learn your website’s credibility and negatively impact your brand’s reputation. Make sure that all your content has quality over quantity — this means going over research, taking out grammatical errors, is timely and relevant to your brand.
4. Know What Works Best for Your Audience
Posting anything on the internet — including your blog — means that you need to be seen by your audience. Timing is everything, so you need to choose the best times and days of the week when your chosen target audience is most active online. So if your audience only reads your blog on weekdays, make sure to have new content up from Mondays to Fridays. If you’re not sure, monitor your blog’s performance to know when your audience is online.
5. Work With Your Available Resources and Capacity
It’s crucial to commit to a realistic blog schedule, as long as you can do it consistently. Only publish what you can handle with your available capacity and resources. Some people initially set a goal of publishing just one blog person week and when the momentum picks up, you can later increase that number as you see fit.
Making blogs for your business is an important part of a comprehensive marketing strategy. Having a business blog not only helps to drive traffic and attract customers to your website, but it also helps to generate leads. In the end, the more prospects you attract through your blogs, the better your chances are of conversion.