Establishing yourself on the local business scene can be a real challenge. Physical visibility can be key, so if you aren’t located in a high-traffic area, you can go completely unnoticed by potential customers. You also may have a lot of competitors, making it hard to stand out and develop a following.
You can overcome these hurdles and establish yourself as a local necessity with a little ingenuity and a lot of great copywriting. Promoting your business with well-crafted copy can ensure your business is not only memorable but also that your messaging lands the right way with the right people.
This blog post will cover the importance of copywriting, provide specific ways you can use copywriting to promote your business locally, and share a simple way you can get great copywriting without any prior writing experience.
Why Your Local Business Needs Copywriting Services
In the world of marketing and promotion, great copywriting can be defined as something memorable that creates an emotional response to drive action. Nike provides a great example of this concept. Their message “Just Do It”, despite being just three simple words, has inspired tons of people to get up and get out there to exercise and be more active — and to do so while wearing Nike products, of course.
Do people stop to say “That’s amazing copywriting!”? No, but everyone will always remember the slogan and what it represents.
You may think this example doesn’t apply to you, but it does. Sure, you are probably not looking to run a multi-million dollar ad campaign to reach an international audience. However, you are still trying to reach people and make them feel something so they become customers of your business. It doesn’t matter how big or small you are, or if your market is local or global — good copywriting is still just as important if you want to create connections with people.
How Copywriting Can Help Local Businesses
Here are some of the biggest benefits of having great copywriting for your local business.
Increase Your Organic Traffic
A well-established online presence is important for all businesses, local ones included. Think about the last time you wanted to know if a business was open. You probably Googled it, right? Trust that your customers will be Googling to find out about you, too.
Having a solid website and Google My Business page with consistent, informative, and updated content is fundamental in attracting organic traffic from Google to your business. You can use copywriting to optimize your website and GMB page for search engines (known as SEO), which will help people discover you without you having to shell out money for paid advertising.
The key to this strategy is to use the right keywords, tone, voice, and phrases to create, nurture, and maintain your presence online and help your audience find you quickly.
Provide Educational, Informative, and Relevant Content
Creating helpful articles and content related to what you do is a great way to build trust with potential customers and establish yourself as an authority in your field or industry.
Great content will be easy for your customers to understand without a lot of knowledge or training. You can use clear, simple language to break down more complex concepts and help your customers feel empowered and informed when they contact you.
If you craft your content with SEO in mind, you can capture the attention of people searching for information, even if they aren’t directly searching for your business. When they see that you can help them, they may be inspired to get in touch with you.
Build Your Brand
Have you ever heard the term “brand loyal?” It’s where someone trusts a brand so much that they will only use that brand’s products or services even if another brand might have something better. To create brand loyalty, you need to have a brand people can identify with and understand. Customers need to feel like they know who you are.
Copywriting can help you connect with your customers, develop a unique image for your brand, and create brand awareness for your new and existing customers. As you establish yourself, be sure to tell your audience more about your company as well as what sets you apart from others.
More importantly, great copywriting can help to convince your audience and customers why they should go to you instead of the competition.
Increase Your Conversion Rates
In this context, conversion rates are the rate at which your prospective customers become actual customers.
Great content that’s engaging, clear, and relevant can help to boost your conversion rates by creating feel-good moments or urgency that drives people to use your products or services.
Copywriting can also be used to guide potential customers toward the action you want them to take — whether that be make a purchase, come to your location, call you, or sign up for something on your website. Easy to understand prompts and buttons will remove roadblocks for your customers so they are less likely to look elsewhere for solutions to their problems.
Nurture Your Relationships
One of the biggest advantages of copywriting is that it will force you to sit down and figure out who your ideal customers are so that you know how to write to them. Your words need to make sense for the people you’re trying to sell to, so you need to have a firm understanding of who these people are, what kind of problems they face, and how your products or services can solve their problems.
Speaking directly to your customers with your writing is a great way to build trust and nurture connections. This concept ties in with some of the other benefits mentioned already and that’s because copywriting is all about communication. Maybe you share a few encouraging words in a Facebook comment or create a blog post that helps someone understand why they need X type of product over Y. As long as you are writing to your people in a way that feels authentic to you and your brand, people will respond positively and you will begin to earn their trust.
Once you earn their trust, they will be more motivated to take action by buying something through your website, scheduling an appointment, or visiting your physical location.
Put Your Business on the Map With Panda Copy
So, clearly, great copywriting is crucial for any business to have, but you have a lot of other stuff to do for your business every day — the last thing you need to worry about is finding time to write a bunch of copy.
Many businesses face this exact problem. They know they need good copywriting but they don’t have the time or way with words to make it happen. What do they do? They hire Panda Copy.
No matter what industry you’re in, you can count on Panda Copy to handle all of your copywriting needs for you.
Focus on Your Goals
As a business owner, there’s no doubt you have a lot to do, which means that your time is precious. Thankfully, Panda Copy has a team of writers and editors who can create any kind of copy you need. And unlike hiring a freelancer, you’ll be working with an actual company, so no haggling over per-word pricing or chasing freelancers who have ghosted you.
Spend your time and energy on running your business and let Panda Copy do the heavy lifting on your copywriting.
Create Fresh Ideas
No matter how knowledgeable you are in your industry, you may have a hard time coming up with ideas for content. Panda Copy’s team can look at your business with fresh eyes and an outside perspective to brainstorm topic ideas for you. Once you decide which ideas you like best, they can get to work writing that content.
How Does Panda Copy Work for Local Businesses?
Since 2020, Panda Copy has worked with hundreds of businesses on local, national, and international campaigns and copywriting projects. When you hire Panda Copy, you’re getting an experienced, professional team that knows how to craft quality copy specifically for your business and customers.
Panda Copy is a one-stop-shop for all the different services you need, including:
- Product reviews
- Website copy
- Landing pages
- Email campaigns
- Social media posts
- And more
Choose from one of three starter plans and get access to unlimited copywriting and unlimited revisions for one flat monthly rate. And there are no contracts, so you can cancel any time.
Here’s a quick step-by-step on how you can get great content from Panda Copy:
- Go to www.pandacopy.com and sign up for a trial week of whichever plan is the best fit for your needs.
- Submit some project requests from your user-friendly dashboard. If anything is unclear, a project manager will be in touch.
- The Panda Copy writers and editors will start working on the first project from your queue — they do everything from researching and writing to editing, fact checking, and checking for plagiarism. Once the copy is ready, you will get an email notification.
- The next project in your queue will start while you review the copy. If you need any changes, fill out the feedback form and the project can get scheduled for a revision.
And that’s it!
Panda Copy can provide you with a solution for all your copywriting needs, delivering consistent, high-quality content without breaking the bank or adding a ton of work to your plate. Get polished, ready-to-publish content for as low as $49 today withPanda Copy.