Are you looking to promote your new law firm, or do you have a legal practice in need of more clients? Then, you’ve come to the right place to learn about local law firm marketing.
There are small law firms everywhere and the competition is only getting harder, which is why you need to do your best to stand out. While it often takes years before you can reap the rewards of marketing your brand, having the right marketing strategy early on can cut down on this time.
The goal of marketing and promotion is to provide your business with a continuous flow of customers. So, here’s everything you need to know about how to promote your legal practice locally, along with a tip for the best local law firm marketing services to help with your needs.
Why You Need to Promote Your Legal Practice
Simply having a law degree and practicing law is not enough to attract clients. You need to promote your services and distinguish yourself from the competition to grow your legal practice and be successful. Here are some ways you can benefit from promoting your legal services.
Build Brand Awareness
When you think about successful businesses, chances are, their logo, products, signage, spokesperson, or some other part of their brand identity is what comes to mind — this happens because of something called brand awareness. Promoting your legal practice will have the same effect for you.
Creating a recognizable brand and making sure it gets in front of the right people will help you establish your reputation in the industry. This visibility can lead to increased recognition among potential clients, making it easier for them to find and hire you.
Attract New Clients
Once you have created some brand awareness, continuing to promote your firm will attract new clients to your practice, expanding your client base and possibly creating enough demand to begin raising your prices.
You can use your marketing efforts to highlight your areas of expertise and the benefits of working with you. Promoting yourself is a great way to convince potential clients to choose your practice over others.
Retain Existing Clients
Promoting your legal practice can also help you retain existing clients. You can keep clients engaged and informed long after their retainer runs out by letting them know of changes to relevant laws and regulations, updating them about staff changes in your office, and letting them know of any new services you may be offering.
Staying top of mind can not only get you re-hired but can also lead to positive word-of-mouth referrals, which can be invaluable for growing your practice.
You wouldn’t want to hire a lawyer who isn’t trustworthy or knowledgeable and neither does anyone else. You can promote how and why you’re an expert in your field or industry to establish your credibility and expertise.
Sharing informative content, participating in industry events, and engaging with other professionals are all great ways to build trust and establish yourself as a thought leader in your field. You can take this a step further by engaging with potential clients in comments sections or in person while at events.
Stay Ahead of the Competition
In a crowded legal marketplace, promoting your practice can help you stay ahead of the competition. Use your marketing efforts to show clients how your firm is innovating new ways to get results and make their lives easier.
Whether you are sharing about new software your firm is using to handle files or you’re sharing news of relevant cases where you have been successful, you can position yourself ahead of your competition as the go-to choice when someone needs legal help.
How to Locally Promote Your Legal Practice
Because there are so many advantages to locally promoting your law firm, there’s no doubt that you’re itching to get started. Below are just a few of the best ways to promote your legal practice.
Create Content Optimized for Search Engines
Optimizing your content for search engines is a no-brainer since most people pull out their phones and use Google or another search engine whenever they need to find information. Ensuring your content and website rank for location searches will go a long way in capturing this organic traffic.
Creating content is a time consuming process — even now with AI tools to speed things up — and it’s important that you give your content the time and attention it deserves.
Before anything else, you need to do research and figure out the right keywords to target. You also need to think about who your audience is and what kind of content they will find helpful or enjoyable. Be sure to create a long term plan for posting regularly and be careful that your topics don’t overlap too much or repeat.
Share Client Reviews
The best ad in the world is word of mouth — reviews and testimonies from clients are what people rely on the most when it comes to choosing an attorney. Taking good care of your customers and providing excellent service will make them more willing to write you a shining review.
You can then use their feedback to spread the good word about your firm, and also encourage other happy customers to leave their reviews through channels like Google, Yelp, and Facebook. Keep in mind that most people will prefer working with a five-star firm, so be sure to fill your website with nothing but good testimonies from customers who are happy with your services.
Use Google My Business
Google My Business can put you on the map — literally. This free service is dedicated to making it easier for local businesses to manage their listings within Google’s search results and get found by more potential customers.
Apart from displaying your location on Google’s map, it can also list essential details regarding your business, including your website, contact information, hours, and more. Once you make your profile, customers will also be able to leave reviews here which other people can see when they search for businesses like yours in their area.
Use Social Media Frequently
Social media platforms like Facebook, LinkedIn, and Twitter are great options for lawyers to find and stay connected with past and potential new clients. You can use social media to celebrate your triumphs, highlight new services, share news relevant to your industry, and engage with local members of your community.
Being active and professional on social platforms is also a great way to show people that you’re human and that you care about what goes on in your community. You can help potential clients get a feel for your personality before they ever meet you and remind past clients why they enjoyed working with you, which may lead to referrals.
Appear at Local Events
Showing up to local community events is really important, especially at the start. Attending as many events as possible can be a great way of getting to know lots of different people within the community, and will raise your chances of finding clients.
Being present in your community will also help more people learn about your services and what your firm stands for without having to spend a lot of money on advertising. Be sure to interact with community leaders and business people in your area, too, which can boost your referrals and improve public relations.
Promote Your Legal Practice with Panda Copy
Learning how to promote your legal practice can be overwhelming at first, but you can save yourself a lot of hard work by using Panda Copy for all your content creation needs. By working with this team of skilled and dedicated writers, you’ll save time and money while getting accurate and fresh content that will help to get the word out about your law firm.
This one-stop-shop can provide you with all the different services you need, including:
- Press releases
- Website copy
- Social media posts
- Email Newsletters
Panda Copy offers all these services and more, for a simple monthly flat rate. You can get unlimited copywriting and unlimited revisions without any of the hassle usually associated with outsourcing your writing needs. You’ll never have to worry about inconsistent content from flakey freelancers who nickel and dime you over word counts, project details, and time frames.
If that doesn’t sound sweet enough as it is, Panda Copy offers a discounted one week trial of their service. Here’s a quick step-by-step of how you can sign up for Panda Copy today:
- Go to the Panda Copy website and sign up for a trial account to get high-quality, error-free content in as fast as two to three days.
- Fill out the project request form on your dashboard to provide all the details of your first project. You can submit as many projects as you would like, and the Panda Copy team will work through them in the order you set.
- If everything looks good with your request Panda Copy will research, write, and edit your copy, then send you an email notification when it’s ready.
- Once you receive your copy, send any feedback you have, request a revision if needed, and repeat the process to get more amazing content.
Panda Copy’s trial week allows you to get your hands on great copy while saving time, energy, and money. With multiple plan sizes available, you can scale up or down to meet your needs each month, and there’s no contract, so you can cancel any time.
With Panda Copy, you can promote your law firm with consistently excellent content for a fraction of the cost and time. Get polished, ready-to-publish content for as low as $49 today with Panda Copy.