Getting good copy can be a real challenge. And when you need a lot of it, the situation just gets harder.
In fact, for many businesses and marketers, content creation is their number one issue. Either they simply don’t have the time to write themselves, or they lack the skills and know-how. Because of this, they struggle to get organic traffic.
Thankfully, there are freelance copywriting services out that can make getting tons of great copy a breeze.
Why Hire a Freelance Copywriter?
If you’re not too confident in your writing skills, hiring a freelance copywriter is often the best way to go. A professional copywriter will have years of experience building skills that enable them to take your ideas and turn them into great content.
A great copywriter can sell all kinds of products and deliver any kind of message for a wide range of industries and platforms. Beyond creating solid messaging, writers with SEO skills use keywords to help your website, blogs, and articles rank in organic search engine results faster.
Here are just a few more ways in which a professional copywriter can help you:
- They can help your brand feel cohesive across all channels
- They know how to save you time by doing the job for you
- Their trained eyes will spot mistakes and errors that you and others may miss
It’s easy to see how freelance writers can provide a wide range of benefits to you and your team. Even so, startup companies and those on a budget may feel that a freelance copywriter’s hourly rate (or any other freelance copywriting rate for that matter) is too high.
Average Freelance Copywriting Rates in 2023
There are three common ways you can pay a freelance copywriter:
Some freelance copywriters will ask for an hourly rate in exchange for their writing services. While this method is a great option for writers, it’s not always a good choice for the person paying the bill. For example, if there’s a lot of editing to be done or the project is taking longer than you thought it would, you will have to pay for the extra hours.
However, hourly pricing can be a good option if you’re working with an expert writer who can get the work done quickly and correctly.
On average, the median hourly rate for a copywriter is $30, and the range will typically sit between $19 and $45 per hour. This isn’t to dictate what you should pay, by the way. Be sure to do your due diligence and determine whether a rate is fair based on the writer’s experience and portfolio of published work.
Another way to determine freelance copywriting prices is per word. With this method, you can pay the writer depending on the number of words written for the finished blog or article. Between $0.10 and $1 per word is a fair price to provide writers, depending on their skill level and the technical difficulty of the topic.
Other businesses will pay anywhere from $0.05 per word for high-volume content websites to $1.50 and more for trade publications or well-known news sites. Do some research into your target industry while being specific with the scope of work you need the writer to complete to get a good estimate on how much you should pay per word.
Paying a set price for an individual project is a simpler method of paying freelance copywriters — using flat project rates will allow you to determine a rate for each article you need them to do. You can also provide a predetermined scope of work for the writer or a specific length they need to reach.
The amount you pay will depend on what you need them to work on: magazines and books will have a different rate compared to blogs and web content. For example, a writer may earn anywhere between $100 to $500 for a 2,000-word article for a certain publication.
That being said, paying for blogs is often a lot more affordable, and writers will usually only make $100 at most, depending on the length and type of content.
Factors To Consider
No matter which option you go with, be sure to consider these factors when it comes to the cost of a potential freelance writer:
- Their experience
- Required deadlines
- Expertise and research
- Scope of work
How You Can Save on Copywriting Costs With Panda Copy
If you still feel a little lost or have recently been burned by a freelance copywriter, you can now breathe easy. With Panda Copy, you can eliminate the pricing puzzle and get not one, but a whole team of expert copywriters!
This one-stop-shop can write all the different types of copy you need, including:
- Web copy
- Press releases
- Social media posts
- And more
Panda Copy offers a comprehensive writing and editing service for a monthly flat rate. No flakey freelancers. No hidden fees. No per-project negotiations. This subscription service provides unlimited copywriting with no contract, so you can stop or pause your subscription at any time.
With several pricing tiers available, you can customize your plan to meet your needs, whether that’s 1 blog per week, 100,000 words per month, or anything in between.
If you’re ready to try Panda Copy, sign up for a trial week of their service. Starting with a trial week will allow you to get a feel for the service before committing to a full month.
Here’s a quick step-by-step on how you can get started with Panda Copy to get consistent, high-quality content in as fast as two to three days:
- Sign up for a trial week of your preferred plan.
- Fill out the project request form to submit your first requests.
- Panda Copy’s writers and editors will get to work on your project and contact you with any questions along the way.
- Review your completed copy and request as many changes or revisions as you need for no extra cost.
That’s it! With Panda Copy, you can get your hands on great copy, while saving you time, energy, and money.
These days, it’s clear that businesses need to invest in copywriting to get ahead in their industry, but hiring a professional can often be too costly for most startups. A great solution to your worries is working with a professional copywriting service to get a team of professionals who can create a high volume of consistent copy for an easy flat monthly rate.
Panda Copy can write almost any kind of content you can dream of without making the process of getting it a nightmare. Get polished, ready-to-publish content for as low as $49 today with Panda Copy.